Long live the Unit!

A last release, a final Werkschau on Noice! Podcast… so of course also a last interview about Dumb Unit with Mr. Caulfield. But why a last one? Let’s see what the experiences from Dumb Unit bring for the future! Long live the Unit!

 

What were your parent’s thoughts about the name “Dumb-Unit”? And about the whole project?

I was raised by wolves and as far as I can tell they were fine with the name. As far as techno is concerned they come from a small “village” so it was hard for them to grasp the entire concept .

If you could do it all over again, would you pick the same name?
Umm. I think it’s you that has the problem with the name !! That’s like asking Mettalica if they could do it all over again if they would have released st Anger . If the next question is about the name of the label i’m going to stop answering these questions.
From which places did you work from? Dirty holes, shiny loft?

Ahh good . I’d say Monday – funday it was as shiny loft and on weekends things kind of would deteriorate into the usual bending of space and time. Since the universe is continuously spiraling out of control I blame entropy.

Can you give one advise to someone thinking about kicking off a new imprint?
In the end I’ve always given this advice: start with a small crew and work from there. Support one or two artists who are friends and give them a home and and some love. Spot talent from a close crew and stick together. Don’t try to be the rich kids label right off the bat with all your shitty stickers and shirts that you give away to everyone.

Something you want to say to the most devoted fan?

I’m sorry to have disappointed you by closing your favorite label, I can only promise you as a friend that I needed some time for myself and that I’m only in this for the true fans. I’ll eventually be back with much of my own music and collaborations with are friends and Dumb Init artists . I’m also sorry that your DU shirt you so kindly bought is probably really dirty looking with big pit stains and you keep taking the heat from your mate that it might be time to throw it out.

Working from Germany, how was sticking to german rules / taxation / etc.?
I like rules and i like Germany so it worked. It has a postal service that delivers 2 times a day and isn’t run by homeless looking people like in Canada.  The tax office is actually quite fair and has forms that while even a German doesn’t understand them are at least regular. Surprisingly though the corporations in Germany are bigger thieves than in North America . T-Mobil, Banks etc and of course there is the biggest farce in the history of music: GEMA a relic of the past trying to hold on to a chance to make a buck. GEMA should be disbanded and all the “artist” money should be given to Greece. I mean it’s all going to Rhianna anyhow.

Over the course of time of a complete decade, what was the thing which change most in your life?

Other than getting rich and famous? (haha joke) … Not Much … that’s why I wanted to wrap up the label. I found that I was doing the same thing over and over and that I wanted to do something different. The whole point of a label is consistency and this can become a ball and chain. Sure things change: some years are good, some are great some should be swallowed with a pill. But most of the changes happen for artists while label has to hold the course. Running a tight ship. Restaurant , bar etc is about executing the same thing over(sometimes daily) with perfection. I simply bowed out so I could run without too many constraints right now. We have a good crew that has grown exponentially so in essence this is what changed the most!
What was the biggest hit?
Everything that made an impact and they all made and impact. I never looked at numbers much…
Remember any of the best, worse and funniest reviews?
Although I am good friends with many of the people at RA some of their reviews read like they were penned on the bus on the way to school. We only got one good review on RA. other than that i always loved trying to decipher the concrete poetry of Sascha at DE:BUG. Putting that through Google translate is a whole new universe. I love it.
“Massive ice cold and the EP comes with its weighty bass and dark techno aesthetics of its three tracks always in the middle of the heat of the broken power of an indestructible feeling that sound just needs enough force in its interior, then you can not avoid it. And the voltage is immense. One of the most wicked deep techno releases of the summer. Be sure to refrigerate for the long nights in winter”
How was it to work with many different artists? Was everyone different or did something tie them together?
In the begging it was a bit difficult as I had not yet found the main vein of the label. But in th end everyone knew each other and new each other’s sensitivities and so forth. The main crew knew what has happening and how to work together and move it forward for everyone.

What are things you’ve learned about life through the experience of having a Label?

I learned about staying the course and also the need to quit something that is working but is not perfect to get through the “dip”. I learned about the importance of “trying” to create classic timeless music and the need to stick to a vision especially later in life and not be enticed by trends and fluff . I can only promise everyone that what we will return with will be even more interesting and long lasting music!

Written on 12.07.2012 by Alessandro in the category General, Jeremy P. Caulfield.


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